Communication – Fraser Carson
Fraser has a particular interest and involvement in the development of the Collective Impact model. It provides ways to build stronger and more cooperative communities, and Fraser’s focus is on the community building opportunities provided by the internet and better communications methods.
Even in its early stages of development, Fraser believes that Shine Porirua is a great example of a community recognising the need to set an agreed agenda for a critically important issue - the best possible beginning for every young person’s life.
Fraser’s passions centre on challenging the assumptions of our everyday lives, innovation as an enabler, and openness and connectivity as pathways to transform communities. He is the creator of Flightdec Communities, a unique website platform which is building sites for the Our Porirua online Community, including this one for Shine Porirua.
Fraser was originally trained as a graphic designer and creative art director. After graduation, he started his working life in 1977 working for TV One (now TVNZ). In 1981, he began two years work for BBC TV in London where he joined the production teams working on documentary and Open University educational programmes. Since then he has variously worked as an art director, managing director and strategist for many of New Zealand’s largest and most successful agencies, including J Walter Thompson, Rialto (HKM), Brock Carson Agency, Grey Advertising and Ogilvy & Mather.
Fraser takes a keen interest in community affairs, particularly the arts, sport, education and the not-for-profit sector, and participates in numerous activities – professionally and voluntarily.
Fraser is a foundation working group member of Technology Valley, a Wellington executive member of the Pacific Exporters' Network (PEN), board member and trustee for the New Zealand Art Show, Member of the Fundraising Institute of New Zealand (FINZ). He is also past chairman of Events Wellington, an event industry membership organisation serving the Wellington region and former chair of the advisory board for the Centre for Applied Cross-Cultural Research at Victoria University of Wellington (CACR).